VERSACE DUBAI

SneakHotep’s collaboration with Versace Dubai brought together the elegance of high fashion and the raw energy of street calligraffiti in a bold redefinition of luxury. Rooted in a shared respect for craftsmanship and visual storytelling, the partnership fused Versace’s iconic motifs with SneakHotep’s fluid Arabic-inspired strokes, producing murals, limited-edition artworks, and sculptural installations that transformed flagship spaces and spoke to both refinement and rebellion. The launch in Dubai featured live painting sessions that turned walls into living canvases before an audience of fashion insiders and art enthusiasts, capturing the immediacy and power of his practice. More than a brand partnership, the project challenged traditional notions of exclusivity, positioning calligraffiti as a vital contemporary art form while cementing SneakHotep’s reputation as an artist capable of moving seamlessly between street culture and global luxury, leaving behind not just decorative pieces but cultural artifacts at the crossroads of heritage and innovation.